SIZE? partnered with Northern Artillery to create a ‘What’s Your SIZE?’ ad campaign celebrating the cultural heritage behind iconic footwear including the adidas SL72, ASICS Kayano-14, Salomon XT-6 and adidas Samba. Shot on location in Sheffield, the campaign featured real protagonists and explored how these performance silhouettes have evolved into contemporary streetwear icons.
Northern Artillery developed the creative treatment and led production across a suite of motion assets for digital, social and OOH. Blending archival influences with a contemporary streetwear aesthetic, the campaign reinforced SIZE?’s position as a curator of footwear, culture and community.
Campaign design by Catherine Brejska and Dan Jackson. Filming work executive produced by Northern Artillery.
Work for Northern Artillery.
As part of the creative and motion teams, I animated a series of interactive motion graphics animations for a tabletop Genius Bar installation at the SIZE? Paris store. The experience was designed to bring four featured footwear styles to life through engaging, product-focused digital content.
The animations formed part of an in-store interactive experience, allowing shoppers to explore each shoe in a more immersive and visually engaging way while reinforcing SIZE?’s connection to sneaker culture and product storytelling.
All video and picture content was provided by Size?
Work for Northern Artillery